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Hästens has evolved from a Swedish saddlery into one of the world’s most exclusive bed manufacturers, renowned for its craftsmanship, use of natural materials, and status as a Royal Court supplier.
Over an intensive 18-month period, Scencia assessed and advanced Hästens’ global PR efforts, establishing a governance framework to strengthen brand communications across all markets.
We also provided ongoing coordination and communications support to the company’s PR agencies in North America, Europe, and Asia, ensuring consistent messaging and maximizing international media impact.
The result was a more unified global communications platform that reinforced Hästens’ ambition to expand internationally and solidify its position as one of the world’s most exclusive premium brands.
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