GotlandRing has established itself as the world’s most sustainable test and racing circuit and a powerful catalyst for greater sustainability within the automotive industry.

Over our long-standing collaboration, Scencia has supported this pioneering venue, today recognized globally as a frontrunner in building a greener future for mobility. When GotlandRing marked its 20th anniversary, Scencia led the communications work around one of its most high-profile events: BBC TopGear’s first Low-Carbon Speed Week. The result was global visibility, reaching more than 850 million followers and subscribers with exclusive behind-the-scenes content.
 

GotlandRing also graced the cover of TopGear Magazine, accompanied by a dedicated 63-page feature. In Sweden, the collaboration generated extensive publicity in leading outlets such as Dagens Industri, SVT, Sveriges Radio, and Teknikens Värld.
 

GotlandRing demonstrates how a racetrack can serve as a powerful model for innovation, proving that speed and sustainability can go hand in hand on the road to a greener future.

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